Research on the Benefits of Diversity – Increased Representation of Customer Base
The UK Government has itself highlighted some of the benefits of greater diversity on company boards, with
The touches on how a gender-mixed board may have a better understanding of the consumer preferences of households, particularly in sectors where women make many of the spending decisions. This reflects a widely held view articulated in a McKinsey report: which found that "CEOs articulate simple, compelling rationales, such as … having a workforce that better matches customer demographics." As with other areas, evidence-based research is limited, but there is an increasing body of thought that suggests that a better match by management of their executive group with their company’s customer base is a matter of common sense.